Founder & CEO of
KURVWEAR
Kurvwear's journey began not just as a brand but as a promise made by founder Alisha Athreya after witnessing a friend endure severe complications from a Brazilian Butt Lift. Motivated by a deep desire to offer a safer beauty alternative, Alisha dedicated nine months to meticulously crafting 37 prototypes, which culminated in the revolutionary Butt Bra™. Her driving mission was simple: ensure that no woman has to face the risks that her friend did in the pursuit of beauty.
At its heart, Kurvwear believes that fashion should be empowering and safe, not risky. We are committed to reimagining and innovating clothing and fabrics that do more than just fit—they sculpt and support, providing every woman with the perfect hourglass silhouette. Our pioneering work began with the Butt Bra, which introduced the world to the idea of enhancing natural curves discreetly through removable padding inserts—a first of its kind.
Our adventure didn't stop with shapewear. Driven by relentless innovation and a firm commitment to craft, we ventured into the luxury fashion market. The Timeless Classics Collection is our latest breakthrough, featuring the world’s first dresses that integrate compressive shapewear, curve-enhancing fillings, and hidden corsets, all refined over 15 months to be undetectable yet effective. This collection blends the practicality of shapewear with the craftsmanship of high fashion, allowing women to wear their confidence visibly and comfortably.
Kurvwear is more than a brand; it’s a vision for the future of fashion where functionality meets style seamlessly. Each piece we create addresses real women's needs, using the latest fabric and padding technologies. We're not just making clothes—we're crafting experiences that redefine beauty and comfort.
Join our journey at Kurvwear as we continue to innovate and push the boundaries of what fashion can be.